For Toyota, we have created an online platform and brand ‘Volle Bak’. Toyota wants to share the Toyota-way with the world. In a playful way, we let people get familiar with the three main pillars of Toyota. Kaizen, Genchi Genbutsu and Waku Doki!
The YouTube-channel ‘Volle Bak’ outperformed in every benchmark compared to other branded automotive channels. With an unprecedented subscribers conversion in the first months.